Backlinks are one of the most influential ranking factors. Gaining a backlink to a website is not always easy. In this article, I will tell you about a simple SEO strategy to rank keywords without backlinks.
What Is The Secret To Rank A Keyword Without Backlinks?
Let me reveal the secret in the very first paragraph. We know that Google ranking depends mainly on three things–
- The authority of the root domain,
- Power of Backlinks
The authority of the root domain increases with time. It indicated how powerful your site is in terms of referring to web pages and quality content. A relevant article may get a better ranking in the search result if it has quality. A study shows that an in-depth article on long-tail and low competition keyphrase ranks better on Google.
Read- Ubbersuggest vs LongtailPro – you can use these two tools to find those valuable long-tail keywords.
We have to find out two important things about the competitors–
- Number of Inbound Links
- Authority of the root domain
Combining these two things and some other relevant parameters popular SEO tools like Ahref and SEMrush provide SEO difficulty scores. We need to find out low SEO difficulty longtail keywords.
Find Authority of Your Competitor’s Website
Your competitor site may have high authority with zero referring URLs. It will be easier for you to rank your web page on top of those sites with a few quality backlinks. So, find out the inbound links of your competitors’ web page
Use five free inbound link finder to find out competitors backlinks-
- Ahref: This site is one of the most popular keyword research tools. You can get 100 backlinks for any web page for free. DR is a rating system by Ahref.
- Moz Link Explorer: I guess you know about Moz DA and Moz PA. These are the two most popular SEO metrics. You can get SEO backlink profile Da, Pa, and everything from Moz for free(limited results)
- SEO Review Tools: This tool also has a backlink checker. You can check up to 100 links for free. It also shows do-follow links, traffic, and authority of a website.
- Majestic Site Explorer: Majestic is known for CF and TF. Citation flow and trust flow, both these things are equally important. It indicates the number of backlinks and their quality.
- Ubbersuggest Backlink Checker: This is a tool by Neil Patel. The best thing about Uubbersuggest is it provides more results for free. You just need to log in with Google. They also have their own rating system.
Apart from these tools, SEMRush provides great backlink analytics. You can use the tools as well.
You can giveaway links to other sites as well. It has a positive and negative sides. We have tried to answer the question in another article.
Find Long Tail Keywords With Low Competition
Here the idea of ranking for a keyword without a single backlink. Google, Bing, and Yandex- all the there search engines are working with the idea of ranking without backlinks.
Because there are many people who are trying to manipulate search results. There are many keywords that have a decent amount of searches. But the site ranked for those keywords doesn’t have higher authority.
You need to work with those keywords. I am suggesting a free tool(though the searches are limited in the free version) which can help you with this.
Using this tool you can research for up to 10 results per day for free. Apart from that, they provide a 7 day trial period which is great.
Put any keyword and in the box, it will show you suggestions. Keyword difficulty below 40 is comparatively easier. If your site has low authority still this keyword can rank on the first page without links.
You also can try Long Tail Pro. This is a great paid tool. But you can use it for free for 7 days by providing details.
You will be able to research 800 keywords in a day on their starter plan which is huge.
A Comparison Between Three SEO Tools- Ahref, SEMrush, and Moz
No Free Trial
Ease of Use- Best
Ease of Use-Good
Ease of Use-Average
Summary Of The Concept
You just need to find out a keyword with two qualities-
- A keyword with a low competition score
- A long-tail keyword that is not discussed fully on the internet
After finding these two things, write SEO-optimized content focusing on that keyword. It will surely get a good ranking on Google. It may take a week or, 2/3 months to appear on the first page. If the article covers all the related things it will surely rank well. Because you have no competitors for the exact keyphrase.
Questions & Answers
What is the easiest way to rank keywords?
The easiest way is to rank keywords is to create content better than all the first-page articles. To do so you need to search the term from the search engine and read all the articles.
If the competition is low, there is a big chance that you can win. You can use keyword research tools by Moz, Ahref, Alexa, Ubersuggest, LongtailPro or, anything to get low competition keywords.
How can I rank keywords locally?
Use Google my business and other local directories to make your site listed there. Then, try to use the location on the title or, inside articles. The other things are the same for all kinds of SEO. You need to create great content and earn more backlinks organically.
Can you pay Google to rank higher?
No, you can’t pay Google to rank higher organically. But you can reach the people who search for a particular term. If you pay Google, they will show ads, search ads. And you will reach the target audience very easily. You can consider it as an indirect Yes.
How do you rank multiple keywords?
Very simple- use multiple keywords inside the article if it really fits the article. I mean use it naturally. You can use keywords on the title, h1, h2, h3, bold letter, simple paragraph, image alt tag.
Google will run some testing and rank all of them if the visitors like your article most. You also can create backlinks with those anchor text. It will help Google to understand your article better.