Buying domains for SEO is not a tough task. You just need to follow a few steps. Domain names play a big role in the long run. It should be short, easy to remember and the keyphrase or, part of it should be in the domain name. In this article, I will tell you how to choose the best domain name for any blog or, business.
Buying Domain Names for SEO
After analyzing we made a list of 10 important things to consider before buying a domain name for SEO. Here is the list-
If you don’t want to buy domain names, you can start a free blog and earn money from it.
(You can click on each term and visit that topic, in particular, )
- Memorable and Shorter Name
- .Com is the Best TLD
- Don’t Choose Bad Words
- Reflect Niche or, Business Idea
- SEO Optimized TLD
- Unique Domain Name
- Catchy and Elegant
- New Domain is Better
- Historical Data
- Different From Big Brands
1. Memorable and Short Domain Names
A good domain name should be relevant and memorable. You probably know that the original website address is very tough to remember it’s like 192.168….. 2.1. We made it easier with something.com, something.net, etc. Try to pick a name that people can easily memorize.
The first website address was symbolics.com. Think about Facebook and Google. People can easily memorize this name. Think about luzcameraredacau- can you memorize it? So, let people memorize your domain name. You need to choose a short available domain name. It is easy to memorize.
2. The best domain extension for SEO is not .com
Among many TLDs with matching keyphrase .com is the best. Because it is the most popular TLD with good records. You can rank your website on Google with any domain name. Although search engines don’t consider it for ranking, it has huge marketing value.
- Always use .com
- You can compromise with other TLD if it’s super relevant to your niche
Most people are familiar with .com, they have a tendency to visit the .com site(subconscious mind play the game). Apart from that, much less popular TLD has a record of spamming. If it is not tough to get your desired domain name, please go for .com. You can choose other TLD if they match more with your niche.
3. Never chose Bad Words
Domain names are the identity of your brand. No successful brands use bad or, dirty words in their domain name. There are some people who chose some dirty words for fun purposes. You can not do that if you want to earn money from blogging.
- People don’t want to write bad words on address bar
- It has long-term negative impact
But the best practice is to choose socially acceptable and praised words. If somehow your country or, domain name provider allows you to use dirty words in your domain name. It is harmful in the long term. So, avoid it.
4. Reflection of Niche Or, Business Idea
You are taking domain for your blog niche or, business. So, it should be not only related to that but also reflect the concept of your website. For, example I can say linkedin.com. The first thing that comes to mind is links.
The site actually links people, job seekers, companies, brands, and more. You must have a desire to build a brand. So, take the domain name that reflects your brand in one word.
- Give the audience a clear idea about the business
- Make it super easy for them to catch the theme of the site
5. SEO Optimized Domain Name
I already told you that .com is the best TLD. But sometimes you can take other TLDs as well. The part of your website niche idea or, the whole keyphrase should be in the domain name. For more relevancy, you can take the domain names with other extensions.
- Don’t obsessed with .com
- .tech, .co or, any other TLD can be better sometimes
For example, I can say .photography. I photographer should be interested in this TLD naturally. Say, Mr. John, wants to create a UK-based blog. He should go for co.uk. These are the key concept of SEO-optimized domain names.
6. Unique Domain Name
Your domain name should not match with other domains. If it is similar to some other domain name, Google will show one of the two in searches. You need to beat the competitor in that case.
- Don’t use common names even if the domain is available to buy
- Try to make the brand name competition zero at the beginning
So, it is better to choose something unique. Unique names will automatically come to the first page of the search result. It will help you in future as well.
7. Catchy and Elegant
As you are interested in SEO, you should know that catchy titles and meta descriptions get more CTR(Click Through Rate) in searches. Your domain name should be catchy and elegant. People will remember it and expect something good from it.
- Use eyecathing name
- Choose the name so that people think its something big
For example consider, blog A has better content with the domain name djjdkjdjkd.com and blog B has comparatively lower quality content with a domain name easiestrecipes.com. Naturally, people will visit blog B for food recipes. It is relevant and catchy.
8. The New Domain Name is Better
I prefer new domain names over the old ones. People want to find out old high-authority domain names for their business so that they can get benefits from already ranked web pages. The truth is Google doesn’t consider a website better with new content(with an old domain).
- The old domain may have backlinks, may have bad records as well
- To match your interest and niche, You should use a new domain name
It’s all about quality and relevancy. Sometimes broken links can hurt your SEO. With a new domain name, you can build your brand from the beginning. All the web pages will be live forever.
9. Historical Data Analysis
You can buy an old domain. In that case, you need a detailed historical analysis. The domain may have had any bad records in the past. You have to consider that it may harm your site. Buy a domain name with a good track record.
- Go for history checking for an old domain name
- Create some old pages using the same URL or, redirect the old one
If some pages of that site are already ranked on Google, you can recreate those pages for those particular keyphrases. The best practice is to buy the domain name with all the content. And in some cases, you can buy the old domain without considering anything but brand value.
10. Different From Big Brands
Some people do a mistake. They follow big brands and create a website with similar domain names. They think that they can get more visitors to their website due to the name. People will get confused and visit my website.
It will not bring anything good. For example- you can create a website with the domain name nytimess.com. People may think that it is the New York Times newspaper. They will visit and instantly bounce back.
- Similarity with big brands may give more visitors at the beginning
- For long term success, you should use unique name
- Unique blogs/websites has a lower bounce rate
A higher bounce rate has a serious impact on Google search results. It will never create a brand for you. Try to create something new with no similarity with big brands. It will help you in the long run.
These are the best tips for buying a domain name for SEO. Google doesn’t consider any domain name as better. They have different metrics to decide which website has the higher authority and which one is more relevant. If you follow these things before buying a domain name, you will win in the long run.
You can read- flat and deep architecture in SEO
Name Generator Tools May Help You:
There are many name generator tools. I personally prefer brainstorming over any other tools. I suggest you to do the same. You need brainstorming and research to find the best name. You also can use a few tools to get some idea. Here are two tools that you can use-
Questions & Answers
Is it legal to buy domain names for profit?
No, it is not illegal to buy a domain name for profit. Everyone buys domain names for their profit. But you can not steal a trademark domain. Buying a trademark domain is knows as cybersquatting. Cybersquatting is illegal according to the Uniform Domain-Name Dispute-Resolution Policy.
Is domain reselling illegal?
Domain reselling is perfectly fine. You can buy and sell a domain as long as it is not a trademark domain. If you don’t do any illegal activity on your website and don’t do cybersquatting, you can resell domains. There are many domain selling marketplaces.
Can I lose my domain name?
Yes, you can lose your domain name. If you do not renew your domain before the expiration date you can lose it. Usually, the domain providers sell the domain name for 1 year. You can renew the domain for 5 or, 10 years or, more or, less. Also, you can lose your domain by transferring it to others.
Is it illegal to buy a competitor’s domain name?
Not at all. Just keep in mind, cybersquatting is always illegal. You never can buy a trademark domain. Otherwise, you can buy any domain name you want. If your competitors don’t have a trademark name for the domain, you can buy it. The person who registers a domain first gets it first.
Do you have to pay an annual fee for a domain name?
Yes, everyone has to pay an annual fee for a domain name. After a year, you have to pay the renewal cost for keeping the domain name active. The initial cost is typically lower than the renewal cost. Enjoy 90% off from Namecheap domain from this link- $0.99 only.