Keyword research is a crucial aspect of SEO for any business that wants to succeed globally. However, it is not enough to research just any keyword – it is important to conduct international keyword research to ensure that your website is optimized for the right keywords in different languages and markets.
What are international keywords?
International keywords refer to terms that are used in different countries and languages to rank websites on search engines. These keywords can vary based on the language and culture of a specific location, and they are used to optimize content for search engines so that it can be easily found and understood by a global audience.
International keywords may include words and phrases that are translated into different languages or localized terms specific to a particular region or country. Effective use of international keywords is essential for businesses seeking to expand their online presence beyond their home market.
How to use google trends for SEO & Marketing?
1. Keyword Research
Use Google Trends to discover trending topics and see if they’re relevant to your business. Use keyword phrases that are more likely to be searched by your target audience to create content that will rank higher in search results.
2. Content Creation
With Google Trends, you can see what people are searching for and create content based on those topics. You can also identify seasonal trends and create content around that time of year to optimize traffic.
3. Social Media Posting
Google Trends can also help you identify what’s trending on social media. By staying up to date with the latest trends, you can create content that’s relevant and engaging to your audience.
4. PPC Campaigns
Use Google Trends to identify when search volume is higher for specific keywords. This can help you optimize your PPC campaigns, adjust bids, and target specific times of the day or days of the week.
Overall, Google Trends is an excellent tool for SEO, and using it correctly can help you optimize your website and content to rank higher in search results.
Best Keyword Research Tools
The Google Keyword Planner is a free tool offered by Google to help advertisers create ad campaigns with relevant keywords. It provides data on search volume, competition, and suggested bid prices for each keyword.
This tool offers a comprehensive suite of digital marketing features, including keyword research tools. SEMrush provides keyword suggestions, search trends, and details on competitor websites.
Ahrefs is an all-in-one SEO tool that not only offers keyword research tools but also helps in the competitor analysis and backlink analysis. It offers keyword ideas from Google, Bing, YouTube, and other search engines.
4. Long Tail Pro
This tool is specifically designed for long-tail keyword research. Long-tail keywords are longer, more specific keywords that have a lower search volume but a higher chance of a conversion. Long Tail Pro helps users find such keywords with low competition.
Keywordtool.io is a simple and easy-to-use tool that generates hundreds of relevant keyword ideas based on a given seed keyword. It offers keyword suggestions for Google, YouTube, Bing, Amazon, and other search engines.
6. Moz Keyword Explorer
Moz Keyword Explorer provides data on search volume, difficulty, and opportunity scores for each keyword. It also offers suggestions for related keywords and helps users establish a priority score for each keyword based on their SEO goals.
Serpstat is another all-in-one SEO tool that offers keyword research, site audit, backlink analysis, and more. Its keyword research tool provides data on search volume, competition, and cost per click for each keyword.
KWFinder helps users find long-tail keywords with low competition that are easier to rank for. It offers data on search volume, difficulty, and suggested bid prices for each keyword.
How to do keyword research for a foreign language?
1. Analyze existing content
Examine any existing content that is related to the topic you are researching and note the keywords used in each piece. This will give you a good idea of what keywords are currently being used in your industry and language.
2. Analyze competitor content
Look at the content created by your competitors and analyze their keyword usage. This will help you identify any keywords that may be missing from your own content, or any areas where they are outperforming you.
3. Utilize foreign-language keyword tools
There are several keyword research tools specifically designed for non-English languages, such as Google Adwords Keyword Planner (which can be used for English, Spanish, French, German, Italian, Russian, Japanese and Chinese). These tools allow you to enter a word or phrase in their native language and then return relevant results based on search volume and competition levels for that particular term.
4. Take advantage of social media trends
Social media platforms can provide valuable insight into which topics are trending in different countries and cultures around the world. For example, Twitter Trends allows you to view trending topics based on country/location or language so you can target specific audiences with relevant keywords based on their interests.
Ebook Keyword Research For Internation Readers
eBook keyword research is the process of finding and assessing keywords related to a specific eBook topic or niche. It’s done with the intention of identifying the terms and phrases that people use when searching for information related to that topic.
Tools To use
To conduct eBook keyword research, one can use keyword research tools such as Google Keyword Planner, SEMrush, Ahrefs, or Moz Keyword Explorer. These tools will give an idea of how often people search for specific terms, how difficult it is to rank for those terms and the level of competition for each keyword.
Strategy To Follow
Once the keywords are identified, they can be used to optimize the eBook’s title, subtitle, description, and other metadata. This improves the discovery and visibility of the eBook in search engine results and increases its chances of being found by potential readers.
Keyword research is crucial for eBook authors and publishers who want to attract more readers and boost sales. It helps them understand their target audience and create content that speaks to their needs and interests.
To learn more, you can watch the video from Neil Patel- International SEO Strategy will definitely help you to get a more effective result.
Frequently Asked Questions:
Which tool is the best for free keyword research?
The following are some popular tools for free keyword research:
1. Google Keyword Planner
2. Google Trends
4. Answer the Public
5. Keyword Surfer
6. Keywords Everywhere
8. WordStream Keyword Tool
9. Wordtracker Scout
10. Serpstat’s Keyword Research Tool.
What is a good keyword difficulty?
It depends on your goals. Generally speaking, a keyword difficulty score below 70 is considered easy to rank for, while a score above 90 is more difficult. Anything in between can be considered moderately difficult.
Why is international SEO important?
International SEO is important because it allows businesses to expand their reach and target customers around the world. By optimizing their websites for international searches, businesses can increase their visibility in search engines, attract more visitors from different countries, and drive more revenue. Additionally, international SEO helps businesses boost their brand awareness and establish a presence in new markets.